First in Thailand! NESCAFÉ BLEND & BREW Launches Moveable 4D Experience to Offer a Daily Dose of Encouragement to Thai People Nationwide
First in Thailand! NESCAFÉ BLEND &
BREW Launches Moveable 4D
Experience
to
Offer a Daily Dose of Encouragement to Thai People Nationwide
Bangkok – 1 November 2021: NESCAFÉ BLEND & BREW has launched
the first Moveable 4D Experience in Thailand, a
mobile digital advertisement featuring Nadech & Yaya, to bring a daily dose
of encouragement to all Thais. The Moveable 4D
Experience,
which is on the road to bring a daily dose of encouragement to people
throughout Thailand from today until October next year, is expected to reach
over two million consumers. The Moveable 4D
Experience
engages consumers through five senses: the sight, taste, smell, sound, and
touch of roast and ground coffee made from a stick of NESCAFÉ BLEND & BREW,
creating a coffee moment as if you are together with both Nadech & Yaya. (Watch
the Video at https://youtu.be/hw2sw-mFwG8.)
NESCAFÉ BLEND
& BREW’s Moveable 4D Experience
will serve people coffee that is aromatic and offers great taste while engaging
the five senses. The sight and touch of quality coffee packed in a stick is so indulgent
that Yaya can’t resist grabbing one to make a cup. This unlocks the senses of taste,
smell, and hearing. Meanwhile, Nadech proposes a toast, and Yaya invites you to
enjoy a cup of aromatic Kafe Sod in a stick. NESCAFÉ BLEND & BREW will be
distributed to those who visit the 4D digital experience to take photos, so
they can enjoy a coffee made straight from the stick together with Nadech &
Yaya.
Mr. Jojo Dela Cruz, Business Executive Officer
– Coffee and Creamer Business, Nestlé (Thai) Ltd., said, “People
are exposed to a variety of media every day, which is mainly one-way
communication. Now, as people return to a previously relaxed lifestyle, NESCAFÉ,
the leader in Thailand’s coffee market, continues to offer innovations that bring
happiness and nurture strong bonds with coffee lovers.
“Over the last several months, we have created innovative
forms of advertising to reach out to consumers, giving them a daily dose of encouragement.
We are now offering the chance to have an interactive experience featuring a
virtual toast with our presenters Nadech & Yaya while enjoying the aroma
and great taste of NESCAFÉ BLEND & BREW. This is the first-ever movable 4D advertising
experience in Thailand, and we are investing over 60 million baht in this
campaign,” he said.
Ms. Sriprapha Chingprasertsuk, Business Manager
– Soluble Coffee and Creamer, Nestlé (Thai) Ltd., added, “The Moveable 4D Experience roadshow will
cheer up consumers in communities all over Thailand as it visits 900 leading store
locations in 300 districts across the country from now until the end of October
2022. We are confident this tour will bring joy and happiness to Thai people, offering
them a touch of encouragement with a cup of NESCAFÉ BLEND & BREW. We expect
to reach about two million consumers nationwide with this campaign while
reinforcing NESCAFÉ’s market leadership.”
Sharpen up your photography skills and get
ready for tremendous joy with the Moveable 4D
Experience
featuring Nadech & Yaya and NESCAFÉ BLEND & BREW as it visits leading
stores in communities across Thailand. Get details and updates on the campaign
on the NESCAFE.TH
Facebook page.
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